WHO WE ARE
Markets move fast. So do we.
As an independent and owner-led company, we choose courage over comfort.
We give ideas a voice, so they’re felt out there.
We deliver, so belief becomes progress.
That’s why FRASER was founded.
For brands that want more than attention.
That crave clarity. And impact that stays with people.
We believe that brands deserve a partner.
Not once in a while. Always.
KEY PEOPLE
Benjamin Baumann
CEO & Founder
With over 20 years of experience in creative agencies, digital agencies, and management consulting with a focus on Customer Experience, Benjamin brings a broad spectrum of expertise – from strategy and brand management to digital transformation and performance marketing.
His career began with clients such as Eintracht Frankfurt, the German Football Association and the 2006 FIFA World Cup, followed by 7 years with Deutsche Telekom. He then shifted his focus to the automotive industry: serving twice as lead agency for Porsche, and as a founding team member of antoni, playing a key role in managing Mercedes-Benz and Mercedes-AMG. Further positions took him to BMW, Allianz, Skoda and Bosch.
In 2018, he founded FRASER – a next-gen agency that combines creative agency thinking and performance marketing into one integrated offering, helping brands grow sustainably in complex global markets.
Tanya Dernaika
Managing Director Strategy
With over 20 years of international experience, Tanya builds compelling brand stories and connected ecosystems across Europe and the Middle East. Her expertise spans diverse categories, from automotive and financial services to kitchenware and country branding.
As a strategic leader, she is driven by a deep curiosity about identity and behavior. She focuses on cultural norms and mindset shifts, believing that understanding why people move is what unlocks meaningful growth. Rather than settling for obvious answers, she challenges assumptions to uncover blind spots others miss.
Tanya thrives in high-pressure environments, working alongside bold teams to solve tough problems and deliver the sharpest, most commercially powerful solutions.
David Musiol
Managing Director & Partner
His extensive expertise in cross-media content development, editorial, and content marketing define his career. At C3, he led the team that established the London office for Bentley as their ‘Demand Creation Agency,’ later expanding the luxury portfolio with prominent brands like Burgess Luxury Yachts.
David subsequently built a C3 agency in Prague, leading an international team of over 20 specialists from five nations. Under his leadership, the office became the lead content marketing agency for Škoda Auto and Česká spořitelna, two of the largest companies in the Czech Republic.
Today, he leverages this experience in international scaling and content strategy to drive meaningful brand growth and strategic excellence.
Fernando Barbella
MD Creation & Partner
As a multi-disciplined international Creative Director with digital DNA, his career spans integrated campaigns across Europe and Latin America at networks like JWT, DDB, and Ogilvy. He has developed global projects for iconic brands including Nike, Audi, Ferrari, KitKat, Pepsi, Microsoft, and Coca-Cola, managing diverse categories from automotive to financial services.
Driven by how technology transforms communication, he harnesses digital innovation to create ideas that move people. His work balances technical precision with the humanity needed for meaningful growth.
As an executive member of IADAS, the ADC Germany, and the Harvard Business Review Advisory Council, he remains at the forefront of the industry, bridging creative excellence with strategic future-thinking across global markets.
Across locations, our culture is built on a few simple beliefs:
Fresh thinking beats predictable thinking.
Brave ideas beat safe consensus.
Speed creates advantage.
Taste and creative vision matter.
And the best work happens when people truly care wherever they are.
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BERLIN
FRASER GmbH
Prinzessinnenstraße 19
10969 Berlin -
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ZURICH
FRASER of Switzerland GmbH
im ORBIZ Josef
Josefstrasse 214a
8005 Zürich -
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CAPE TOWN
FRASER of South Africa
Roamwork in The Harrington 2nd floor
50 Harrington St, District Six
Cape Town, 7925 -
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DUBAI
FRASER of Dubai
Al Bahar Building
206 Salah Al Din Street /
1, 25th Street | PO Box 124173
Al Khabaisi, Deira | Dubai
NEW BUSINESS
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