Global Collaboration with ZWILLING: FRASER Repositions Brand and Product communication

Feb 2, 2026

The international creative agency FRASER is now taking on the global account of the heritage-rich ZWILLING Group, one of the world’s oldest brand companies, founded in 1731 in Solingen. With its iconic products and strong brand portfolio, ZWILLING is among the leading international manufacturers of kitchen and household goods and has stood for the highest quality, craftsmanship, and continuous innovation since 1731.

As part of the new partnership, FRASER will lead the repositioning of brand and product communication across ZWILLING’s brand portfolio, aiming to position the company consistently and powerfully on a global scale.

The account will be led by FRASER’s Berlin office. At the same time, the agency’s other international locations will play a key role in the global collaboration, particularly Cape Town with its strong AI-driven content production setup.

“ZWILLING is a brand with nearly 300 years of history and today more relevant than ever”, says Benjamin Baumann, Founder and CEO of FRASER. “To have the opportunity to support such an icon in its global communications fills us with great pride. Winning this account marks an important milestone for FRASER in Germany and internationally. We look forward to shaping the future of a brand together with ZWILLING, one that so impressively combines tradition and innovation.”

Gerrit Schneider, CEO of ZWILLING: “FRASER impressed us with its digital expertise and creative clarity. We are excited about the collaboration and the next steps we will be taking together.”

The collaboration between ZWILLING and FRASER has already been underway for several weeks. The first major joint project will be unveiled at Ambiente 2026.