Power Horse onboards FRASER as Global Creative Partner

Jul 15, 2025

We’ve been appointed global creative Partner for Power Horse, following a competitive review process. The agency will lead Creative development, brand strategy across all verticals and vehicles in multiple-regions worldwide, of the Austrian-born energy drink.

We will lead the account from our Dubai office. We will also work seamlessly across our Berlin and Zurich teams to deliver transformative work for Power Horse.

“Power Horse is committed towards investing into new ideas and initiatives to get closer to its consumer, I feel confident FRASER will be able to help us achieve this must win goal”, said Sebastian Schmidt, CEO of Power Horse.

“This is the first major win for our new Middle East team, which is already working closely with the client, combining local and global expertise from our network. We’re thrilled to partner with Power Horse as their global creative agency”, said Benjamin Baumann, our Founder and CEO.

Following a comprehensive screening process, we emerged as the preferred partner to lead Power Horse’s creative campaigns and brand activations. Our abilities to deliver fresh, innovative ideas, powered by a fast and horizontally structured working model, was key to securing the collaboration.

“It’s always tough yet exciting to onboard creative partners, during the process FRASER emersed into the brand quiet quickly & was inspiring in their approach with insights lead creative solutions for the ever-evolving consumers of the future”, said Saqib Haroon, Chief Marketing Officer. “Within our business it’s extremely important to have a continuous pulse on our existing and entry point consumers.”

“It’s not every day an agency gets to collaborate with a client team as creatively driven and culturally attuned as this one, representing one of the most exciting brands in the market. Power Horse is a brand that proudly champions the ambitions of a new generation eager to define its identity in a market that’s dynamic and constantly evolving. For us at FRASER, it’s a unique opportunity to bring together our long-term, creative-led and data-informed strategic thinking with the agility and energy this collaboration deserves”, added Tanya Dernaika, Managing Director, Strategy, FRASER Middle East.

From April 1st, Power Horse and FRASER began collaborating on campaigns designed to expand brand visibility and engage new audiences.