WANT TO JOIN US?

SENIOR PAID SEARCH MANAGER
📍 BERLIN

What you’ll be doing

  • This is a role for someone who wants to own paid search – not maintain it. You will build strategy, shape account structure, run your own test-and-learn agenda, and have genuine influence over how search performs across a growing portfolio of clients.

  • You will work closely with the Head of Performance Marketing and sit within a full-funnel team covering paid social, programmatic, and creative. There is real scope here to make your mark and grow with the agency. Across topics such as the following:

  • Google Ads strategy, structure, and execution across a multi-brand, multi-account portfolio

  • Account audits and restructures – building smarter setups, not just inheriting existing ones

  • Bid strategy selection across many campaigns – knowing which approach fits the account and when to override automation

  • PMax setup, conversion priority logic, and managing Search and PMax in parallel effectively

  • Demand Gen and YouTube campaign management — understanding where each fits in the funnel and how they work alongside Search

  • Non-brand keyword strategy and search demand sizing before budgets are committed

  • Conversion tracking validation – diagnosing issues and briefing fixes with confidence

  • A structured test-and-learn agenda – hypothesis, control, variable, read, iterate

  • Performance reporting with clear analysis and actionable recommendations

  • Bringing new ideas proactively – you will not be waiting to be asked

Your profile

  • You combine technical depth, strategic thinking, a testing mindset with operational discipline. And of course are great to work with. Here are the core skills we are looking for:

  • 5+ years managing Google Ads independently, across complex or multi-account environments

  • Comfortable managing 15+ campaigns simultaneously across multiple accounts without losing performance detail

  • Strong Google Ads ecosystem knowledge across Search, PMax, Demand Gen, and YouTube; how each channel works, where it fits in the funnel, and how to run them without cannibalizing each other

  • Measurement and tracking fluency – able to diagnose a broken conversion event, not just flag it

  • Comfortable holding complexity across large account structures without losing performance detail

  • You size an opportunity before pitching it: demand, estimated CPA, budget required

  • You think in funnels, not just campaigns, you understand how Search fits within a broader media mix

  • You will challenge a brief if the brief is wrong – respectfully, but clearly

  • You bring ideas your team has not thought of yet

  • You go about testing in a structured way (hypothesis, control, variable, read period, clear decision) and are comfortable testing things that might not work, and learning from it when they do not

  • You improve campaigns through iteration, not just optimisation

What we offer

  • The opportunity to shape paid search for a globally recognized brand

  • A high-impact role with room for experimentation and strategic input

  • Competitive salary

  • Employee benefits program

  • Chance to help shape the agency and influence its growth

  • Flat hierarchy fostering a transparent and collaborative work culture

  • International environment with diverse employees, clients, and locations

  • Experienced team: work alongside seasoned professionals

  • 30 days of vacation per year (based on a 5-day workweek)

  • Opportunity for workation from European countries or South Africa

  • Flexible working hours and locations, including 3 days on site in our great office and 2 home office

  • A great roof terrace in the heart of Kreuzberg and always a fridge full of cool drinks

We are an equal opportunity employer. This role, like all at FRASER, is open to talent regardless of age, creed, gender, or race. We hire for ability and skill. And we look forward to getting to know you.  

A digitally rendered, abstract green metallic knot against a black background.

Apply for this job