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SENIOR PAID SEARCH MANAGER
📍 BERLIN
What you’ll be doing
This is a role for someone who wants to own paid search – not maintain it. You will build strategy, shape account structure, run your own test-and-learn agenda, and have genuine influence over how search performs across a growing portfolio of clients.
You will work closely with the Head of Performance Marketing and sit within a full-funnel team covering paid social, programmatic, and creative. There is real scope here to make your mark and grow with the agency. Across topics such as the following:
Google Ads strategy, structure, and execution across a multi-brand, multi-account portfolio
Account audits and restructures – building smarter setups, not just inheriting existing ones
Bid strategy selection across many campaigns – knowing which approach fits the account and when to override automation
PMax setup, conversion priority logic, and managing Search and PMax in parallel effectively
Demand Gen and YouTube campaign management — understanding where each fits in the funnel and how they work alongside Search
Non-brand keyword strategy and search demand sizing before budgets are committed
Conversion tracking validation – diagnosing issues and briefing fixes with confidence
A structured test-and-learn agenda – hypothesis, control, variable, read, iterate
Performance reporting with clear analysis and actionable recommendations
Bringing new ideas proactively – you will not be waiting to be asked
Your profile
You combine technical depth, strategic thinking, a testing mindset with operational discipline. And of course are great to work with. Here are the core skills we are looking for:
5+ years managing Google Ads independently, across complex or multi-account environments
Comfortable managing 15+ campaigns simultaneously across multiple accounts without losing performance detail
Strong Google Ads ecosystem knowledge across Search, PMax, Demand Gen, and YouTube; how each channel works, where it fits in the funnel, and how to run them without cannibalizing each other
Measurement and tracking fluency – able to diagnose a broken conversion event, not just flag it
Comfortable holding complexity across large account structures without losing performance detail
You size an opportunity before pitching it: demand, estimated CPA, budget required
You think in funnels, not just campaigns, you understand how Search fits within a broader media mix
You will challenge a brief if the brief is wrong – respectfully, but clearly
You bring ideas your team has not thought of yet
You go about testing in a structured way (hypothesis, control, variable, read period, clear decision) and are comfortable testing things that might not work, and learning from it when they do not
You improve campaigns through iteration, not just optimisation
What we offer
The opportunity to shape paid search for a globally recognized brand
A high-impact role with room for experimentation and strategic input
Competitive salary
Employee benefits program
Chance to help shape the agency and influence its growth
Flat hierarchy fostering a transparent and collaborative work culture
International environment with diverse employees, clients, and locations
Experienced team: work alongside seasoned professionals
30 days of vacation per year (based on a 5-day workweek)
Opportunity for workation from European countries or South Africa
Flexible working hours and locations, including 3 days on site in our great office and 2 home office
A great roof terrace in the heart of Kreuzberg and always a fridge full of cool drinks
We are an equal opportunity employer. This role, like all at FRASER, is open to talent regardless of age, creed, gender, or race. We hire for ability and skill. And we look forward to getting to know you.