What you’ll be doing

• Lead the daily operations and client consulting for paid social strategy, structure, and execution across a multi-client portfolio (Meta as the anchor, with LinkedIn, TikTok, Snapchat, and Pinterest in scope)

• Bring your full-funnel thinking to the table – knowing which platform belongs at which stage and why, and how paid social connects to Search, programmatic, and CRM

• Own audience architecture – prospecting, retargeting, and lookalike strategy across platforms

• Define Campaign setup, optimization, and bid strategy across all active platforms

• Assure Measurement and prove attribution – owning the data layer, understanding what the numbers actually mean, and making decisions based on evidence

• Live a testing-mindset by running structured experiments across creative formats, audiences, placements, and objectives

• Provide analysis: Performance reporting with clear analysis and forward-looking recommendations

• Bring new ideas proactively – on platforms, formats, audiences, and approach

Your profile

• 5+ years managing paid social independently, with Meta as the primary channel

• Hands-on experience across LinkedIn, TikTok, Snapchat, and Pinterest – not just awareness of them

• Understands the mechanics of each platform: auction dynamics, delivery optimization, audience signal quality, and where automation helps versus where it needs overriding

• Experience with Meta CAPI, pixel setup, and event validation – comfortable diagnosing tracking issues, not just flagging them

• Clear view of where each social platform sits in the funnel and what role it should play

• Understanding of how paid social audiences feed into other channels, how retargeting pools are built, and how upper-funnel investment compounds over time

• Comfortable having a point of view on budget allocation across channels, not just within a single platform

• Making decisions based on data, not instinct alone: ability to interrogate performance at campaign, ad set, and creative level

• Understanding attribution models and their limitations

• Structured testing mindset: hypothesis, control, variable, read period, decision

• Comfortable working with GA4, pixel data, and third-party measurement tools

• Can evaluate creative performance using data

• Able to brief creative teams clearly, translating audience and performance insight into actionable direction

• Knows how creative requirements differ across platforms, what works on Meta does not automatically work on TikTok

• Manages multiple accounts and campaigns across several platforms without things slipping

• Builds structures, naming conventions, and processes that scale

• Flags issues early and arrives with solutions

What we offer

• The opportunity to shape paid social campaigns for a globally recognized brand

• A high-impact role with room for experimentation and strategic input

• Competitive salary

• Employee benefits program

• Weekly lunch allowance delivered to the office

• Chance to help shape the agency and influence its growth

• Flat hierarchy fostering a transparent and collaborative work culture

• International environment with diverse employees, clients, and locations

• Experienced team: work alongside seasoned professionals

• 30 days of vacation per year (based on a 5-day workweek)

• Opportunity for workation from European countries or South Africa

• Flexible working hours and locations, including 3 days on site in our great office and 2 home office

• A great roof terrace in the heart of Kreuzberg and always a fridge full of cool drinks

We are an equal opportunity employer. This role, like all at FRASER, is open to talent regardless of age, creed, gender, or race. We hire for ability and skill. And we look forward to getting to know you.