THE FOREST IS OUR HOME
Aktion Baum
Summertime brings longer days, warmer weather, and the irresistible call for Germans to spend weekends hiking, exploring new trails, and discovering hidden gems in the country's diverse forests.
Yet this vibrant season also heightens the risk of forest fires, which rarely ignite naturally - around 96% stem from human activities, as noted by waldwissen.net.
We believe it's the perfect time to reinforce responsible behavior in nature, protecting the ecosystem we cherish: those exciting paths, towering trees, and refreshing shade that make every forest walk a privilege for current and future generations.
To drive this home, we created striking posters for a fictional movie, "The Forest is Our Home". They reframe forests as wildlife's true domain, with humans as respectful guests. Three native animal species deliver the poignant reminder: trees offer them food and shelter, so we must tread mindfully and act responsibly during our visits.
