ALWAYS UNCONVENTIONAL
smart
We teamed up with smart to honor 25 years of groundbreaking, unconventional history while launching the all-electric premium SUV smart #1 across Europe. Our key mission: seamlessly bridge the brand's bold past innovations with its exciting electric future.
A highlight was crafting the coffee-table book "Always Unconventional", a luxurious collector's edition celebrating smart's 25th anniversary.
Filled with milestones, visionary stories, and stunning images, it pierces digital noise via tangible, emotional storytelling - immersing readers, rewarding teams, and sparking conversations with customers, partners, and investors.
"Always Unconventional" doesn't just recount history; it inspires. Each page is a visual feast, offering a glimpse into smart's unconventional world, featuring its products, people, and untold stories.
As a special highlight, the book includes a chapter showcasing individually designed works of art by the renowned Austrian designer Stefan Sagmeister, adding a unique artistic touch to this celebration of innovation.
