BOOTH @ AMBIENTE’26

As their global lead agency, we partnered with Zwilling to make the Ambiente 2026 trade fair in Frankfurt a defining brand moment, bringing the iconic kitchen and household manufacturer, founded in 1731, back into the spotlight with a presence that felt relevant, modern, and unmistakably premium. More than a sales platform, the booth was conceived as a brand stage to reintroduce ZWILLING, MIYABI, and STAUB, reinforcing the portfolio’s leadership in quality, craftsmanship, and continuous innovation, with a clear commitment to sustainability.

The centerpiece was a striking digital wall showcasing 19 brand films, each highlighting distinct strengths—from precision and performance to craftsmanship and design. To deepen engagement, visitors were invited to share their own moments via #zwillinglive; user-generated photos and videos appeared live on the wall, turning the booth into a participatory, always-moving experience and building a shared sense of brand passion.