WEBSITE REVAMP & CONTENT CREATION

BarBrain, an inventory management tool for bars and restaurants, wanted to attract new clients. For that, they called us to update their website with a fresh, more engaging design, putting their app at the center.

They also needed a case video showing how local F&B businesses successfully use the product.

We handled the website’s UI, UX, and development for mobile and desktop, and produced the content, including the case video, while coordinating with external partners.

To bring this project to life, we used the ‘bar’ and its elements as the main source of inspiration, giving the website a realistic yet innovative look. Additionally, the iconography, transitions, and user experience of the BrainBar app were subtly integrated into the design of the new landing page.

For the case video, we interviewed real customers—such as the L’Osteria Pizza & Pasta franchise in Europe—focusing on the simplicity of the user experience and the benefits for those managing bars within a restaurant chain. The video was designed to be highly visual and easy to grasp.