WEBSITE GLOBAL RELAUNCH
Selecta
As global lead agency for Selecta AG, we transformed the brand presence of Europe’s vending and coffee leader across 13 markets. This relaunch included a full communication strategy, data-driven campaigns, and sophisticated marketing automation. By prioritizing client-centric UX design, we repositioned the brand digitally while ensuring strong local relevance in every territory.
The technical core was a high-performance, mobile-first ecosystem optimized for SEO. We implemented advanced lead acquisition mechanisms and a database-powered Product Wizard to streamline the user experience. This relaunch combined top-tier usability with strategic content, creating a best-in-class digital platform that showcases Selecta’s value proposition across Europe.
