SOCIAL MEDIA & PERFORMANCE
New York Pizza
In 2024, New York Pizza claimed a distinctive new identity: the Statue of Liberty, the ultimate symbol of New York’s freedom, creativity, and diversity, clearly setting the brand apart from competitors.
Thanks to this strong association, trend awareness, and a humorous tone, the brand stood out from the crowd and reinforced a simple message: New York Pizza is the fastest and best way to experience New York.
The campaigns focused on customer acquisition, using professional, direct, and innovative assets to win new customers and increase average order value.
RESULTS
9%
avg. growth in sales per quarter
55%
reduction in cost per conversion
6%
growth in order value, year-on-year
43%
reduction in CPC