IT’S IN YOUR HANDS

In early 2020, our team wondered if a soap could battle viruses effectively while remaining stylish and chic. This sparked a series of questions: How do we protect ourselves and others responsibly? How do we stay connected without risk? And is soap or sanitizer the better solution?

Our team developed the D2C product, the brand, and its communication from scratch, launching it across seven European markets. We managed everything from the initial strategy to the final rollout, navigating the unique challenges of a society adjusting to a new reality.

Instead of just adding a logo, we turned every text into a visual branding element. By accentuating the inherent circles in the font, we created a bespoke typeface. This made the brand and its message inseparable at first sight, ensuring a unique and cohesive identity.