TIME TO DRIVE CHANGE

onGRID is the first all-digital platform in motorsports, covering the entire process from event hosting to registration. Featuring a bold, striking brand identity infused with racing dynamism, through slanted type and vibrant colors, onGRID closes the innovation gap between cutting-edge racetrack technology and outdated event administration.

We created a bold, striking and colourful look and feel for the brand.

In the identity design, we included hints of the racing environment: the dynamism was brought to life through the slanted type and shapes, we also made references to elements of the race track, such as the flags waving in the wind, as well as elements and colours you can spot at the starting line of any racing venue.

A clear identity that fits perfectly to the requirements of digital environments.

We developed a performance campaign that focused on how much of a gap there’s in terms of innovation and technology between what’s going on in the race track and all the old-school ways of doing the administration work around every racing event.