LEGENDARY MOMENTS

We partnered closely with Kouneli Media GmbH to launch and promote the German edition of Sports Illustrated, the iconic US brand born in 1954. Our goal was to strike the right emotional chords with local audiences, spark significant buzz, and build strong, lasting momentum for the brand’s entry into the market.

We crafted a wide range of diverse assets and executions, not just for the debut issue, but also for targeted specials like the basketball edition tied to the 2022 European Championships. This included everything from bold airport stunts and pre-roll ads to interactive print ads, ensuring high visibility across all relevant channels.

Through ASMR films and engaging social media content, we spotlighted the raw emotions and thrills that sports evoke. By capturing these feelings, we kept the brand in the press and on fans' feeds, creating truly shareable and unforgettable moments worth keeping and reliving.