TRADING MADE EASY

UBS needed to communicate its key4 trading offering: a simple way to trade stocks, investment funds, and ETFs via its Mobile Banking app. To achieve this, we created a campaign aimed at retaining existing retail clients with basic trading needs, while also acquiring new, younger clients.

Under the “Trading made easy” concept, an integrated campaign was launched using a combination of owned channels (email marketing, newsletters, eScreens in branches, ATMs, the UBS website, social media channels, and brand ambassadors) and paid media efforts to reach prospects (paid social, display, and OOH, among other touchpoints).

A hybrid approach to production was applied, combining real models and actors with synthetic, AI-generated backgrounds. This gave us the flexibility to quickly adapt and evolve the different campaign motifs as needed.